Coco Gauff has captivated the tennis world with her electrifying performances and unwavering determination. At just 19 years old, she’s not only known for her incredible talent but also for becoming one of the highest-paid female athletes in the world.
Her rise from a teenage tennis prodigy to a global icon is nothing short of remarkable. In this article, we explore Coco Gauff net worth, her endorsement deals, career milestones, and how she has become one of the most marketable athletes in sports today.
Biography
Field | Details |
Full Name | Cori Dionne “Coco” Gauff |
Nickname | Coco |
Gender | Female |
Birthday | March 13, 2004 |
Age | 19 years old (as of 2024) |
Birthplace | Atlanta, Georgia, USA |
Current Residence | Delray Beach, Florida, USA |
Zodiac Sign | Pisces |
Nationality | American |
Ethnicity | African American |
Religion | Christian |
Education | Homeschooled |
Profession | Professional Tennis Player |
Father | Corey Gauff |
Mother | Candi Gauff |
Siblings | Two younger brothers (Codey and Cameron) |
Marital Status | Single |
Spouse | N/A |
Children | None |
Height | 5 ft 9 in (175 cm) |
Weight | 59 kg (130 lbs) |
Body Measurements | 34-24-35 inches |
Hair Color | Black |
Eye Color | Dark Brown |
Net Worth | Estimated $12M – $23M (as of 2024) |
Source of Income | Tennis Prize Money, Endorsements |
Social Media | Instagram: @cocogauff, Twitter: @CocoGauff |
Who is Coco Gauff?
Coco Gauff burst onto the international tennis scene at Wimbledon in 2019, when she shocked the world by defeating her idol, Venus Williams, at just 15 years old. Born in Atlanta, Georgia, and raised in Delray Beach, Florida, Gauff quickly became one of the youngest players in the history of the Women’s Tennis Association (WTA) to break into the top 10 rankings. Her athleticism, poise, and powerful playing style made her an instant fan favorite.
But Gauff’s influence extends beyond the court. She is a strong advocate for social justice, using her platform to speak out on issues such as racial equality and education. This makes her not only an outstanding athlete but also a role model to millions. Her combination of athletic ability, public speaking, and social advocacy has made her a powerful figure in tennis and beyond.
Coco Gauff’s Net Worth in 2024
As of 2024, Coco Gauff’s net worth is estimated to be between $12 million and $23 million. The bulk of her wealth comes from both her prize money winnings and an impressive list of endorsements with major global brands. Gauff’s net worth has grown significantly in recent years, thanks to her on-court success and her ability to attract high-profile sponsorships.

While Gauff has won over $12 million in prize money throughout her career, her real financial success lies in her commercial partnerships with some of the world’s top brands. Her US Open victory in 2023 was a major factor in her financial growth, putting her on the radar of even more companies looking to partner with the rising star.
Major Endorsements That Boosted Coco Gauff’s Earnings
Coco Gauff has become a global ambassador for several iconic brands, and her endorsement deals have played a massive role in boosting her net worth. One of her first major endorsements came from New Balance, a brand that has supported her since she was 14. Gauff’s partnership with New Balance was extended in 2022, and she remains the face of the brand’s tennis division.
Rolex, another of her prominent sponsors, partnered with Gauff as part of their elite team of tennis players. The luxury watch brand is well-known for its collaborations with top-tier athletes, and Gauff’s success on the court has made her a perfect fit for this partnership. Other sponsors include Bose, UPS, and the Italian pasta company Barilla, all of which have contributed significantly to her earnings.
Prize Money Earned by Coco Gauff in Her Tennis Career
Throughout her tennis career, Gauff has earned over $12 million in prize money, with much of it coming from her success at Grand Slam tournaments. Her victory at the 2023 US Open alone added a considerable boost to her earnings, as the prize for winning this prestigious tournament was a significant financial windfall.
Gauff’s ability to consistently perform at the highest level of tennis ensures that her prize money will continue to grow. The Women’s Tennis Association (WTA) has long promoted equality in prize money between men’s and women’s Grand Slam events, which has been instrumental in helping female players like Gauff maximize their earnings.
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How Coco Gauff Became the World’s Highest-Paid Female Athlete
Coco Gauff’s financial success reached new heights in 2023, when she became the world’s highest-paid female athlete, earning a staggering $22.7 million in total income. This achievement is a testament to her marketability and success both on and off the tennis court. Her combination of prize money and endorsement deals with major brands has positioned her among the top-earning athletes in the world, regardless of gender.
Gauff’s marketability is driven by her youth, talent, and strong public presence. She appeals to a wide audience, from tennis enthusiasts to corporate executives looking to align their brands with a young, energetic, and socially conscious athlete. Her presence on the global stage has cemented her status as one of the most valuable players in tennis.
Coco Gauff’s Grand Slam Success and Its Financial Impact
Winning a Grand Slam is a career-defining achievement for any tennis player, and Coco Gauff’s victory at the 2023 US Open was a pivotal moment in her career. This win not only solidified her place in tennis history but also had a significant impact on her financial earnings. Grand Slam titles are accompanied by substantial prize money, and Gauff’s triumph added millions to her net worth.

Beyond the immediate financial rewards, winning a Grand Slam elevates a player’s marketability. Brands are more likely to invest in athletes who have proven themselves on the world’s biggest stages, and Gauff’s US Open win opened the door to even more lucrative endorsement opportunities.
Gauff’s Partnership with New Balance and Other Key Sponsors
New Balance has been a key partner in Coco Gauff’s journey since the early days of her career. The company signed her when she was just 14, and their relationship has grown stronger as Gauff’s career has flourished. In 2022, Gauff renewed her deal with New Balance, making her one of the top-paid athletes under the brand’s sponsorship.
Rolex is another major sponsor that recognized Gauff’s potential early in her career. The luxury watch brand has a history of partnering with elite athletes, and Gauff’s success on the court has made her a valuable asset to their team. Additionally, Bose and UPS are among her other sponsors, and their partnerships contribute significantly to her overall earnings.
The Role of Endorsements in Coco Gauff’s Net Worth
Endorsements have played a crucial role in Coco Gauff’s net worth, allowing her to earn far more than just her tennis prize money. These lucrative deals with major global brands have made her one of the highest-earning athletes in the world. Her ability to attract endorsements from a wide variety of companies is a testament to her marketability and the positive impact she has made both on and off the court.
Brands are drawn to Gauff because she represents not only success but also youth, energy, and authenticity. Her clean image, coupled with her strong advocacy for social justice, makes her a highly desirable spokesperson for companies looking to align with positive role models in the sports world.
Coco Gauff’s Impact on Women’s Tennis and Marketability
Coco Gauff has had a profound impact on women’s tennis. Her success at such a young age has inspired a new generation of female athletes to pursue their dreams, and her marketability has set a new standard for young tennis players. Gauff’s ability to attract sponsorship deals has highlighted the financial potential that exists for women in tennis, helping to break down barriers and ensure equal opportunities for female athletes.
As Gauff continues to rise through the ranks of the WTA, her influence will only grow. She has already proven that she is more than just a tennis player; she is a brand, an activist, and a role model. Her marketability is not just about her performance on the court, but also her ability to connect with fans and use her platform to advocate for meaningful change.
Coco Gauff’s Career Milestones That Boosted Her Earnings
Coco Gauff’s journey has been marked by several key milestones that have boosted her earnings and contributed to her net worth. Her first major breakthrough came at Wimbledon in 2019, where her victory over Venus Williams put her on the global stage. Since then, Gauff has continued to achieve remarkable success, with her most significant milestone being her 2023 US Open victory.

In addition to her on-court achievements, Gauff’s partnerships with major brands like New Balance, Rolex, and Bose have been instrumental in elevating her financial status. These sponsorships, combined with her impressive tennis career, have made Gauff one of the most marketable athletes in the world.
Future Prospects for Coco Gauff’s Financial Success
Looking ahead, the future appears incredibly bright for Coco Gauff, both in terms of her tennis career and her financial prospects. As she continues to perform at the highest level and add more titles to her resume, her earning potential will only increase. Her endorsement deals are likely to expand as brands continue to recognize the value she brings as a global ambassador.
Gauff’s marketability, combined with her talent and determination, ensures that she will remain a top earner in the sports world for years to come. Her financial success is not just a reflection of her athletic ability but also her ability to connect with people and use her platform for positive change.
Quick Facts
- Full Name: Cori “Coco” Gauff
- Born: March 13, 2004
- Net Worth (2024): $12 million to $23 million
- 2023 Income: $22.7 million
- Major Endorsements: New Balance, Rolex, Bose, UPS, Barilla, Ray-Ban
- Grand Slam Titles: 1 (2023 US Open)
- WTA Career Prize Money: Over $12 million
Final Thoughts
Coco Gauff’s rise to tennis stardom and financial success is nothing short of remarkable. Her talent, hard work, and marketability have made her one of the highest-paid female athletes in the world. With more Grand Slam victories on the horizon and a growing list of endorsements, Gauff’s net worthwill continue to rise as she cements her status as a dominant figure in tennis and beyond.
Gauff’s combination of athletic prowess, business acumen, and social influence sets her apart as a unique athlete in modern sports. As she accumulates more accolades and sponsorships, her journey will be one to watch, both for her success on the court and the wealth she builds off of it.
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Frequently Asked Questions (FAQs)
What is Coco Gauff’s net worth in 2024?
As of 2024, Coco Gauff’s net worth is estimated to be between $12 million and $23 million, thanks to her prize money, endorsements, and growing influence in tennis.
What are Coco Gauff’s major endorsement deals?
Coco Gauff has several major endorsement deals with brands like New Balance, Rolex, Bose, UPS, Barilla, and Ray-Ban, which significantly contribute to her net worth.
How much prize money has Coco Gauff earned?
Throughout her tennis career, Coco Gauff has earned over $12 million in prize money, with a significant portion coming from her 2023 US Open victory.
What impact has Coco Gauff had on women’s tennis?
Coco Gauff has inspired a new generation of young female athletes with her remarkable success at a young age. Her marketability and advocacy for equality have further solidified her impact on the sport.
How did Coco Gauff become the world’s highest-paid female athlete?
Coco Gauff’s earnings in 2023 reached $22.7 million, making her the highest-paid female athlete in the world. Her combination of prize money and lucrative endorsements has played a key role in achieving this milestone.